Meet Tong Wang, a NYC-based Visual and UX Designer with a rich background in branding and UI design. His experience spans roles at Amazon, Twitter, and BXL, delivering impactful solutions for top brands like LVMH and Estée Lauder.
AboutTong's minimalist designs are inspired by the vastness of space and the purity of color and form. A New Yorker with a belief in minimalism's power to break urban isolation, his work echoes the structured elegance of Chinese calligraphy and ink wash painting, embodying the Zen balance of Yin and Yang. Through graphic design, illustration, and fine art, he creates beauty and elegance while both informing and captivating.
HighlightIn 2019, as a freelance creative director, Tong designed the award-winning ZOETROPE mooncake packaging for Lady M Confections. His leadership through the production led to a September launch, quickly selling out in the U.S., China, Hong Kong, Taiwan, and Singapore within four weeks. The design garnered widespread acclaim, featuring in prestigious publications like VOGUE Taiwan, VOGUE Hong Kong, and ELLE Hong Kong.
HighlightIn 2020, Tong Wang led the packaging design for the Xiaomi Mi-Stery BOX as part of the Xiaomi Mi-Stery BOX × Guinness Challenge. His innovative approach from concept to production played a key role in the campaign’s success, driving record sales and significant media exposure during the holiday season, boosting Xiaomi's presence in the U.S. market.
Clients