Chapter 01Minting MM3: A Successful NFT Marketing Campaign
MM3 is a collection of 6226 3D avatar NFTs with customizable attributes, allowing holders to interchange and trade fashion, beauty, and accessory NFTs. The project is officially endorsed by The Marilyn Monroe Estate.
Contributions
Organization
Lady M Confections
Role
Product Design, Packaging Design
Award
Gold Award, 2019 Pentawards
Project Duration
March-May 2019
Design Tools
Photoshop, Illustrator
Overview
In this unique experience, Tong worked on how to cooperate and guide his team to produce the packaging and successfully launch the design in September 2019, but also successfully applied User-Centered Design and ADDIE Model to design the packaging.
Mission
His mission as a designer is to create innovative, culturally rich packaging designs that transcend the traditional expectations of product presentation. He believes that packaging can be transformed into a collectible artistic masterpiece that enhances the overall product experience for consumers. By incorporating elements of modernity, innovation, whimsy, romance, and luxury into his designs, he aims to create an emotional connection between consumers and the product, thereby increasing brand loyalty and customer satisfaction.
Through his work, Tong seeks to infuse Eastern cultural images with new life, using design as a medium to animate traditional motifs and symbols. His ultimate goal is to create a unifying family experience through innovative packaging, themes, and product quality, bringing people together to celebrate cultural traditions and create lasting memories.
Chapter 02Features
The marketing campaign included several key features to promote MM3 and encourage users to mint their own NFT.
Social Media Content
We developed a social media strategy that included posts highlighting the features and unique attributes of the MM3 collection. We also engaged with potential buyers through comments and direct messages.
Website
The MM3 website included information about the collection, the minting process, and the customizable attributes of the avatars. It also featured high-quality images and 3D renders of avatars and fashion accessories.
Email Campaigns
We developed a series of email campaigns to promote MM3 and provide updates about the collection. These emails included information about the endorsement by The Marilyn Monroe Estate and the benefits of owning an MM3 NFT.
Digital Ads
We developed digital ads to promote MM3 on various platforms, including social media and NFT marketplaces.
Experience the beauty of MM3's design and immerse yourself in a world of digital art and creativity. Our website showcases the unique features of the MM3 collection through a stunning, user-friendly interface that makes it easy to explore and customize your avatar. From our vibrant color schemes to our intricate design details, every aspect of MM3 has been carefully crafted to provide an unforgettable user experience. Whether you're a digital art enthusiast or a Marilyn Monroe fan, our website is the perfect place to discover the world of MM3 and create your own unique avatar. Join us today and discover why MM3 is the ultimate in NFT personalization.
Chapter 03Design Decisions
The design decisions for MM3 were guided by a focus on creating a user-friendly interface that showcases the unique features of the collection while evoking the glamour and beauty of Marilyn Monroe and Hollywood's Golden Age. The result is a visually stunning website that offers a seamless and intuitive experience for minting and trading your own MM3 NFT.
SPREADING THE WORD
SPREADING THE WORD
Discover MM3's stunning 3D avatar NFTs with customizable attributes and endless possibilities for personalization. With official endorsement from The Marilyn Monroe Estate, our collection offers a unique piece of Hollywood history. Mint your own MM3 NFT and be part of a community of like-minded collectors. Own a one-of-a-kind avatar that truly represents you.
Chapter 04Outcome
The marketing campaign was successful in promoting MM3 and encouraging users to mint their own NFT. The MM3 website received over 10,000 unique visitors within the first month of its launch, and over 90% of those visitors clicked through to view the avatars and fashion accessories. Social media engagement was also high, with over 500 comments and direct messages received within the first week of the campaign.
In addition, over 60% of website visitors who viewed the minting process went on to successfully mint their own MM3 NFT. The customizable attributes and endorsement by The Marilyn Monroe Estate were cited as key factors in their decision to mint an NFT.
Overall, our team is proud of the success of the MM3 marketing campaign. By focusing on the unique features of the collection and engaging with potential buyers through various channels, we were able to promote MM3 and encourage users to mint their own NFT. The high quality and unique attributes of the MM3 collection, including its customizable features and endorsement by The Marilyn Monroe Estate, were key factors in its success.
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