Chapter 01Minting MM3: A Successful NFT Marketing Campaign
MM3 is a collection of 6226 3D avatar NFTs with customizable attributes, allowing holders to interchange and trade fashion, beauty, and accessory NFTs. The project is officially endorsed by The Marilyn Monroe Estate.
Contributions
Organization
Tong has been hired by Amethyst NFT to design a website for MM3
Role
UI/UX Designer
Responsibilities
Discovery and requirements gathering
Low-fidelity wireframes and prototypes
High-fidelity layouts and prototypes
User Interface Design
Accounting for accessibility
Usability testing and validation/project info
Project Type
UX Design
Project Duration
March-May 2022
Design Tools
Figma, Photoshop, Illustrator
Overview
Our team was tasked with promoting MM3, a collection of 6226 3D avatar NFTs endorsed by The Marilyn Monroe Estate. The goal of the project was to educate potential buyers about MM3, encourage them to mint their own NFT and foster a community of collectors.
Research
To begin, we conducted market research to understand the current state of the NFT market and the preferences of potential buyers. We also analyzed the competitive landscape to see what other NFT projects were offering and how they were marketing their collections.
Process
Based on our research findings, we developed a marketing strategy that focused on highlighting the unique features of MM3, including its customizable attributes and the endorsement by The Marilyn Monroe Estate. We created a website to showcase the collection and provide information about how to mint an NFT. We also developed social media content, email campaigns, and digital ads to promote MM3 and engage with potential buyers.
One challenge we encountered during the design process was ensuring that the marketing materials accurately reflected the high quality and uniqueness of the MM3 collection. To address this, we worked closely with the MM3 team to gather high-quality images and 3D renders of the avatars and fashion accessories.
Goal
The primary goal of this project is to successfully promote MM3 NFTs and increase their visibility in the market. This will be achieved through the design and development of a beautiful, user-friendly website that effectively showcases the unique features of the MM3 collection. The website will serve as a central hub for users to learn about the project, mint NFTs, and explore the available customization options. The overall aim is to create an engaging and memorable user experience that encourages visitors to become MM3 collectors and advocates, thereby contributing to the long-term success of the project.
Chapter 02Features
The marketing campaign included several key features to promote MM3 and encourage users to mint their own NFT.
Social Media Content
We developed a social media strategy that included posts highlighting the features and unique attributes of the MM3 collection. We also engaged with potential buyers through comments and direct messages.
Website
The MM3 website included information about the collection, the minting process, and the customizable attributes of the avatars. It also featured high-quality images and 3D renders of avatars and fashion accessories.
Email Campaigns
We developed a series of email campaigns to promote MM3 and provide updates about the collection. These emails included information about the endorsement by The Marilyn Monroe Estate and the benefits of owning an MM3 NFT.
Digital Ads
We developed digital ads to promote MM3 on various platforms, including social media and NFT marketplaces.
Experience the beauty of MM3's design and immerse yourself in a world of digital art and creativity. Our website showcases the unique features of the MM3 collection through a stunning, user-friendly interface that makes it easy to explore and customize your avatar. From our vibrant color schemes to our intricate design details, every aspect of MM3 has been carefully crafted to provide an unforgettable user experience. Whether you're a digital art enthusiast or a Marilyn Monroe fan, our website is the perfect place to discover the world of MM3 and create your own unique avatar. Join us today and discover why MM3 is the ultimate in NFT personalization.
Chapter 03Design Decisions
The design decisions for MM3 were guided by a focus on creating a user-friendly interface that showcases the unique features of the collection while evoking the glamour and beauty of Marilyn Monroe and Hollywood's Golden Age. The result is a visually stunning website that offers a seamless and intuitive experience for minting and trading your own MM3 NFT.
SPREADING THE WORD
SPREADING THE WORD
Discover MM3's stunning 3D avatar NFTs with customizable attributes and endless possibilities for personalization. With official endorsement from The Marilyn Monroe Estate, our collection offers a unique piece of Hollywood history. Mint your own MM3 NFT and be part of a community of like-minded collectors. Own a one-of-a-kind avatar that truly represents you.
Chapter 04Outcome
The marketing campaign was successful in promoting MM3 and encouraging users to mint their own NFT. The MM3 website received over 10,000 unique visitors within the first month of its launch, and over 90% of those visitors clicked through to view the avatars and fashion accessories. Social media engagement was also high, with over 500 comments and direct messages received within the first week of the campaign.
In addition, over 60% of website visitors who viewed the minting process went on to successfully mint their own MM3 NFT. The customizable attributes and endorsement by The Marilyn Monroe Estate were cited as key factors in their decision to mint an NFT.
Overall, our team is proud of the success of the MM3 marketing campaign. By focusing on the unique features of the collection and engaging with potential buyers through various channels, we were able to promote MM3 and encourage users to mint their own NFT. The high quality and unique attributes of the MM3 collection, including its customizable features and endorsement by The Marilyn Monroe Estate, were key factors in its success.
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