Visual Identity Design Brief for a Premier Health-Conscious Restaurant
Arista Verde, a sophisticated restaurant that combines the artistry of fine dining with the purity of healthy ingredients, aims to attract health-conscious diners who appreciate a refined culinary experience. The restaurant’s ethos is centered around delivering top-quality, nutritious meals in an elegant setting.
Contributions
Developed the foundational concept of "Arista Verde," combining a sophisticated dining experience with a focus on health and wellness.
Defined the core values and mission of the restaurant, ensuring the brand resonates with health-conscious diners who appreciate elegance.
Objective
Arista Verde, a sophisticated restaurant that combines the artistry of fine dining with the purity of healthy ingredients, aims to attract health-conscious diners who appreciate a refined culinary experience. The restaurant’s ethos is centered around delivering top-quality, nutritious meals in an elegant setting.
Target Audience
Our target audience includes:
Health-conscious individuals looking for nutritious dining options.
Professionals and business people seeking a refined meal that fits their lifestyle.
Food enthusiasts who value both aesthetic presentation and dietary benefits.
Brand Personality
Arista Verde embodies elegance, sophistication, and wellness. The brand should feel:
Modern and chic, yet approachable.
Premium, highlighting the quality of ingredients and preparation.
Inviting, encouraging guests to enjoy a relaxed yet refined dining experience.website.
“This visual identity will not only represent Arista Verde’s brand ethos but also connect emotionally with the target audience, enhancing their dining experience through thoughtful and consistent brand presentation.”
— Tong Wang